Why We Skip Artificial Preservatives

Let’s face it—our pets deserve food that’s both nutritious and naturally fresh. Artificial preservatives may keep food shelf-stable, but they often add ingredients that we’re not entirely comfortable with. Cats, as sensitive little carnivores, don’t always respond well to those extra additives. So, at Catto, we took a different path to freshness, one that doesn’t involve the common artificial preservatives you’d rather avoid.

How SteriZero™ Keeps Catto Fresh, Naturally

So, what exactly is SteriZero™? It’s our innovative approach to preserving Catto’s freshness without using artificial ingredients. SteriZero™ is a sterilization process that targets harmful bacteria, reducing them to zero, which helps keep our food safe and fresh over time.

By removing these bacteria, we’ve eliminated the main cause of spoilage, letting us skip the need for artificial preservatives. This means that when you open a pack of Catto, you’re getting pure, clean ingredients that are preserved the natural way.

The Catto Difference

At Catto, we’re not just another brand on the shelf. We believe that quality cat food starts with a genuine commitment to what goes into every bite. In an industry where artificial preservatives and cost-cutting are the norm, we’ve chosen a different path—one that puts your cat’s health and well-being first. Unlike other brands that rely on artificial preservatives to extend shelf life, we’ve invested in our unique SteriZero™ technology to keep our food fresh, naturally. This approach takes more time, resources, and care, but we believe it’s worth it. For us, every ingredient has to have a purpose and provide real benefits to your cat.

From ingredient sourcing to the final product, we refuse to cut corners or follow industry shortcuts. When you choose Catto, you’re choosing a brand that cares as much about what goes into the food as you do. It’s not just about filling a bowl; it’s about providing a meal we’re proud of and one you can trust.

In every bite, your cat gets the best of nature, no extras needed. That’s the Catto promise.